New items for Lands' End
Lands’ End Inc., know for its rugged outwear and tailored clothing, has recently expanded into an area not exactly in sync with its image: lacy bras and camisoles. The lingerie debut is one of several holiday launches from the catalog retailer, marking its biggest expansion in several years.
Starting in November, the Dodgeville, Wisc.-based catalog retailer will be launching Lands’ End Baby and making a big push into cashmere sweaters. “It’s less our push and more the customers’ pull,” says David McCreight, who became president of Lands’ End in August 2005.
Associated Press